On June 26 of this year, Youtube phenom Troye Sivan announced that he signed a record deal with EMI Australia. Little did his loyal fans know that he had actually been signed with this record label since June 5, 2013. This deal included an EP entitled TRXYE to be released on August 15, 2014. Fans went crazy over this news. An internet campaign in support of this music release went viral with thousands of fans switching their Twitter profile pictures to mock ups of the TRXYE album cover with pictures of themselves dawning a blue filter and a red dash over their eyes stating the EP’s title.
